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BARBARA LANTZ
OAKLAND ATHLETICS, Marketing Assistant
I focused on creating content for social media, digital display ads, print publications, and other fan engagement opportunities. I collaborated across departments to create collateral that drove revenue, informed the community, and improved fan experience.
Motion Graphics
Banner Ads for Web
Example: Giveaway Item Promotion on Social Media
Dennis Eckersley Bobblehead Giveaway
Added Eckersley hair and mustache to create eye-catching Twitter header
Tweeted Eck-ified A's players so followers could engage
Promoted across platforms with Eckersley snaps leading up to giveaway
Dennis Eckersley Bobblehead Giveaway
Added Eckersley hair and mustache to create eye-catching Twitter header
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